Business Bureau (BBB) was the primary source for keeping track of a business’ standard practices and how they handled customer complaints. This was a time where the BBB acted as a mediator between the business and the disgruntled client.
Today, social media has replaced the BBB. Now, brands must provide a social media manager that understands the brand’s values, mission, and goal for building client relationships.
In the past, businesses have requested favorable reviews from consumers. The dissatisfied, or disgruntled consumer was often ignored or left unnoticed. Businesses have conducted review-gating in a number of ways as part of their reputation management strategy. In its desire to provide relevant, accurate and truthful information to its billions of users, review-gating is now a violation of the Google My Business policies.
Hospitality trends are changing daily. In the last few years, we have seen an
The increase in mobile phone usage, new target markets, and new ways to reach your hotel guests continue to evolve, providing your guests with relevant information that breaks through the noise is even more important for generating revenue from your social media platforms.